New at West Elm: Fashion designer creates home interiors line

Photo: West ElmYou most likely know Allegra Hicks. Credited with re-inventing the kaftan, her signature product, she made it into a sexy, western garment to be worn at home, in the city and on the beach. Her new home collection reflects her bohemian eclectic lifestyle.  She is considered the “Queen of Kaftans” (Vogue).  What I think is most interesting about her personally is  that she grew up in Turin, Italy, in a glass house designed by her father and  inspired by Frank Lloyd Wright.Photo: Allegra Hicks

She has just teamed up with West Elm with a new line that is certain to be a win-win for southwest Florida's Coconut Point store. And offering some new options for decorating that reflects the Florida lifestyle. My favorite:  the palm pillow cover that is shown at the bottom of this blog.

Allegra's international luxury lifestyle brand featuring a ready to wear and beach wear collection, homeware and interiors, is headquartered in Belgravia, London. The various collections are built around Allegra’s distinctive prints and have a casual yet sophisticated theme, just like her celebrated personal style.

Diamond tufted headboard at West ElmShe designs all her own fabrics, both for fashion and interiors, and her style translates oriental themes into western style using strong organic patterns and color. Throughout the US Allegra Hicks is represented through Saks and designer boutiques. Allegra’s beautiful rugs are distributed through the Rug Company.  Fabrics areFrom West Elm: Pillows in blue, gray and white tones.distributed in the USA by Lee Jofa.  And now,  this collaboration with West Elm.  It is perfect for Florida  with beautiful blue/gray/white tones.  Check it out for some summer accents.